As a General Manager, Cheryl is responsible for leading all Demand Generation Initiatives for SHI Corp. Her team is responsible for the strategy, goal setting, and execution of all Demand Generation Campaigns with the goal of accelerating revenue growth. This is accomplished through comprehensive partner programs, strategic marketing campaigns, local customer events, and internal Communications. She is also responsible for all Microsoft Sales teams within SHI Corp.
Cheryl spent 15 years in Senior Sales & Operational Leadership positions at SHI, Lenovo and Softchoice where she has won numerous awards for both Sales Excellence and Leadership.
Cheryl graduated from Queen’s University and the University of Edinburgh with an Honors BA in Political Studies. She is passionate about celebrating the diversity of Women in Technology and is a Board Member of WiSH & the Chair of the WiSH Partnership Committee.
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